If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query.

• On page SEO is the art of fine-tuning your website to speak effectively to both search engines and users.
• He has been interviewed multiple times for the BBC and been a speaker at international conferences.
• Create a spreadsheet that maps the old (long) URL to the new (short) URL version you create.
• URLs are used by Google to understand your site structure and individual pages.
• As Google improves, it gets even better at understanding what users are searching for and how to meet their needs.
• It makes sense to use this for your page title as H1 is the highest level heading there is.

On-page SEO checklist

Content should not be created for the purpose of ranking highly in search alone. If we put the cart before the horse, we risk falling into the trap of low-value content tactics. Moz Pro is an all-in-one suite of SEO tools that provides site audits, keyword research, and link analysis, with a focus on simplifying SEO tasks through a user-friendly interface.

This tells you that the best picks for men and women is an important subtopic to include. It makes sense to use this for your page title as H1 is the highest level heading there is. Even better, many on-page improvements are super quick and easy to do.

For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup. John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”. So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results.

Optimize Your Site for User Experience Signals

Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention. While these don’t directly impact how search engines perceive SEO Anomaly your titles, catching audience attention can boost rankings by gaining more clicks. Today, though, search engines have grown exponentially more sophisticated.

What is On-page SEO?

Before you can find the right keywords to target, you need to understand who is searching for them. And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for.

You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages. Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products.

Use header tags to introduce what the following content will discuss. Implement hreflang tags to direct users to the appropriate language or regional version of your content. Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher.

Follow these techniques whenever you publish a new post and improve your search engine rankings. You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings. If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions.

Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented. On-page SEO is not just about adhering to search engine guidelines, but it’s a strategic approach that can profoundly influence the success of your B2B marketing efforts. You’ll want to regularly review your internal and external links to ensure they are still valid and point to the intended destination. For example, when you write a page around “Paris”, include semantic keywords like “Capital City of France”, “City of Love”, “Eiffel Tower”, etc. By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France.