Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools. Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile. Before dealing with any other issues, make sure that your website is accessible by search engines.
Step #2: Check Technical Foundation
Think of it like your quality scorecard highlighting content gaps, inaccuracies, or non-compliance areas. Now that you’ve analysed your content, you should have the full report in front of you. We know from the Google algorithm leak that Human Quality Raters may significantly impact Google’s algorithm. Essentially, their opinions and feedback may affect the data sets used to train the algorithm. This is a 180-page document used by Google’s real human quality raters to evaluate content.
With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly. Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge.
- People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience.
- To do this, de-index the low-value pages and focus on your high-value pages.
- The “Redirects” report will show you internal links which are redirecting to other pages.
- Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool.
- Check site speed with Google PageSpeed Insights and fix issues like image compression.
- Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings.
What is an Enterprise SEO Audit?
Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings. And Google will announce these major updates on their Search Central Blog. In most cases, it’s perfectly fine to have some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that BHS Links could trigger a Google penalty.
Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.
URL to Markdown
Eventually, I discovered that a word revealed a link at the bottom of the browser tab and the rest is history. This approach led to a complete recovery of the site’s performance. This not only improved time-on-page and bounce rates but also sent stronger engagement signals to Google. We kept an eye on newly found spammy backlinks for a few months, while focusing on building high-quality backlinks by reaching out to reputable sites within the client’s niche. Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links.
We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. Many SEOs often overlook security issues, but Google takes it very seriously.
If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues. That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly.