Understanding your organic traffic relative to these volumes helps highlight successes and areas needing improvement. Understanding your SEO ranking data is crucial for optimizing your website’s visibility and performance. You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors. This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. But if you focus on the steps outlined in this blog post, you’ll see an increase in traffic to your website and you too can rank on the first page of Google search results.

Target the right keywords

Now let’s take a look at a few ways you SEO Anomaly can improve the user experience on your site, which will also help you to rank higher in search results. The optimization process requires ongoing effort to keep your site as fresh and relevant for your audience as possible. As long as your website is functional and optimized with your target buyer in mind, you’ll start to see organic growth.

• There are 4.32 billion mobile internet users, according to Statista.
• The bottom line is that the content you choose to optimise must present true, quality, factual information.
• Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics.
• Additionally, outside of navigation, you want to ensure that you use descriptive image file names and link text.

Getting featured on Google Play

These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings. Research thoroughly to suitably adapt depending on the niche. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day.

For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily. If you’re unsure whether Google values freshness, check the dates on top-ranking pages. For example, here’s what we get if we plug in our post about creating a go-to-market strategy.

These posts are termed “low-hanging fruit.” Our job is to keep track of them and give them a revamp or refresh to boost their ranking potential. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos.

With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack. Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.