They usually look at the first few search results on a page, identify a good source and link to it. Almost any website that is host to at least some quality content can usually get to at least a domain authority of 10. Sitting on top of the Google SERP ensures that you’ll get clicks—lots of clicks. More than that, it’s an instant credibility boost in most people’s eyes.

Can you do SEO independently?

Now you’ll be able to track your local rankings around the exact location of your company. For multiple business locations, simply create more projects (you can use as many projects as you need in Rank Tracker, no limits there). What’s more, you can specify the location to track your positions as if from a specific street address. For that, click Add Custom next to the Google Maps button on the list of the search engines and specify the location in the new window. Structured data lets Google better understand information about your business. Schemas for local businesses can be applied to the address, opening hours, social media profiles, etc.

In truth, it’s incredibly difficult to rank a single page by itself for a handful of keywords – especially if there’s any competition at all. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way. Each of the resources below should help to improve your CTR, and ultimately, your traffic. Aside from content itself, Google employs a number of ranking signals to determine how authoritative and trustworthy a site is. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for.

Getting featured on Google Play

• This kind of question has columns and rows, each with bubbles to fill in.
• If you are randomly blogging on your thoughts on the world,  you might title an article, “My thoughts for November 2012”.
• By implementing these tactics and actively tracking your position, you should see your SEO rankings improve over time.
• These methods can add an extra layer of functionality to your ranking system, making it even more robust and versatile.

Google changes how it works all the time, and new ideas come up often. If you want your site to stay at the top of the search results, you better keep up with these changes. Good reviews attract new customers, while bad reviews scare people away. Therefore, it is important to monitor your reviews and respond quickly to any problems. When designing your website, consider what your visitors need.

How Does Google Rank Search Results?

When talking about search, we use the term “organic” to refer to search results that are unpaid. This is different from paid results, which come from PPC advertising. Paid ads can help you dominate the top of the first page while earning you clicks. They also mean lower bounce rates and longer sessions, BHS Links all of which improve organic Shopify ranking.