They also mean lower bounce rates and longer sessions, all of which improve organic Shopify ranking. Next, you want to review on-page SEO strategies and be ready to optimize in order to improve your Shopify store’s ranking. In fact, building awesome product pages that convert actually goes a long way to optimizing each page for SEO and increasing your store rank. The best way to fix duplicate content is with canonical tags.

The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, SEO Anomaly and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells.

FAQ about how to check Google rankings

• The tool is divided into sections, which you can toggle between to analyze your keyword performance from different perspectives.
• For this one keyword, I get a few hundred visitors each month.
• A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing.
• Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.

If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed. Remember, though, it all starts with getting your blog or website to show up on Google in the first place.

Step 3: Generate High-Quality Content

In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.

Look at the high-ranking pages to determine the best content type(s). You can search the keyword yourself and review the first page. But Google may personalize results based on your location, search history, and more. For instance, “toy dog” and “dog toy” sound similar, but Google shows different results because users have different goals. Search intent is the purpose behind a query, or the why behind a user’s search. Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool.

In particular, the distance factor started playing a far more important role than it used to. For example, before the update, the listings that were better optimized could easily outperform those that were actually closer to the searcher. Some people think that links are the end all and be all of ranking in Google. Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time.