Video carousels are not the only recent change to come to the SERP. You may have noticed that many of your search queries are already answered by Google before you visit any page at all. You might see short lists, paragraphs, or tables at the top of the search in a box, which Google calls a Featured Snippet. This information is extracted from somewhere in the SERP, usually (but not always) from the first or second result. SEO experts consider this “SERP spot zero” since it appears before even the number one result. Results in SERP spot zero get more clicks than the top spot, which means earning this spot can improve your Google rank dramatically.

Add Local Content to Your Website

Go to the Keyword Magic Tool and type your seed keyword into the search bar. And you want to find high-volume keywords related to travel in Malaysia. Keyword research is the fundamental building block for any successful SEO strategy. Understanding how to do keyword research is one of the most crucial aspects of on-page SEO. It primarily involves optimizing various aspects of a website according to Google best practices and known or suspected factors Google finds important or valuable.

Getting a sense of what other companies pay for keywords in their advertisements can demonstrate value. A keyword with a SEO Anomaly healthy CPC may be one worth incorporating into your site. Keep in mind it takes some trial and error before you get the right mix of keywords.

If, on the other hand, a page consistently gets links, this will likely improve its rankings. Instead of randomly building links to any page, choose 3-4 pages that you want to improve their rankings and focus your link-building efforts on these. The next step in optimizing your SEO is to revise your keyword research strategy and find new keywords to create content.

Semrush lets you look at each and every aspect of SEO right from keyword research to link building. If you want just one tool to get started, then Semrush should be your first choice. Link Whisper is a useful WordPress SEO plugin designed to speed up the internal linking process in order to rank better in the SERPs. Every SEO wants to find keywords that are easy to rank for and KeywordChef helps to identify keyword opportunities where you can rank fast. Moreover, the credit-based system means you only ever pay for what you need, when you need it, avoiding the need to pay a recurring monthly fee. Ahrefs is a very useful tool because it comes with a complete SEO toolkit.

Locations & Showroom

This is because Google uses precise NAP data to validate a business’s validity and relevance, especially for multi-location enterprises. For effective keyword research, you can use Google Keyword Planner, Ahrefs, or SEMrush to compile a list of company keywords. Once keyword research is done, try incorporating long-tail (more specialized phrases) and short-tail (broad terms) keywords. Additionally, many businesses tend to overlook local SEO, which presents an opportunity for those who prioritize localized content to differentiate themselves from competitors. You can use Similarweb’s Folders (found under Website Structure) to refine your site architecture. This feature provides a visual snapshot of your website’s structure based on specific URL segments, helping you identify the most visited areas.

Identify emerging and existing trends

• Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links.
• Ranking higher on Google Maps can significantly enhance your business’s online presence.
• Social platforms are another essential off-page SEO tool, especially for newer sites looking to establish authority.

With a vast amount of content available on the internet, finding out the accurate answer on how to rank on Google would be close to impossible. Google has a few ranking factors, but it makes these ranking factors up of not just one but a wide variety of algorithms. To help your website rank on Google, we have come up with a few solutions.

Some of the most common include excessive ads that interfere with organic content and interstitials that make it difficult for visitors to navigate the site. We tapped Sonya Gonzales, SEO and SEM manager at HawkSEM, for expert insights on ranking signals and getting more value from SEO. Below, she’ll help us cover 11 signals that matter most to the Google algorithm. Putting effort into the offline promotion of your company or site can also be rewarding.

Header tags (H1, H2, H3) are a great way to structure your page and make it easier for users and search engines to access information. If you include alt text with your images, you will share more information about your content with Google, which might result in better rankings for your images in search. To rank well for specific keywords, your content must align seamlessly with the search intent behind those keywords. If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords. These blog posts about marketing strategies would be referred to as “spoke” content.