For example, if our target keyword is “ruby chocolate”, then you can see that Google highlights all instances of the term within the results. Essentially, this means that well-written descriptions may be the deciding factor as to whether or not a user clicks through to your website or not. If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch BHS Links that convinces the user that the page is exactly what they’re looking for”.

• WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users.
• Even better, many on-page improvements are super quick and easy to do.
• Content optimization also relates to keeping your content up to date, especially if you are writing about topics that are time-sensitive.
• Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO.
• But don’t rush to change your plans if you don’t see results in a day!

You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men. This helps search engines understand that your page has a big focus on shoes, with multiple pages about specific types or brands. On-page SEO elements are what helps search engines understand what your website is about. However, on-page factors are just as important, and we shouldn’t lose sight of that. To succeed in generating more organic traffic and improving search rankings, you need to manage all elements of SEO for your web pages. On-page SEO services can help local, national, and international websites.

Make your website mobile-friendly

Content SEO is part of on-page SEO and involves optimizing the content for your target keywords. If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase. In most cases, a very effective way to hit the right search intent is to google the keyword you want to rank for and check the results.

What is On-Page SEO? The Complete Guide for New SEOs

However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts. Use them strategically to enhance user experience and build trust with your audience. After they look at your URL, search engines read your site’s titles and descriptions, also known as your meta tags.

And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.

📝 11. Configure PWA Elements

There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance. A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients. These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security. With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO.

A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand. The more compelling your title tag, combined with high rankings in search results, the more visitors you’ll attract to your website. This underscores that SEO is not only about search engines, but rather the entire user experience. For example, a B2B financial services company might see an increase in traffic by revising dull titles to be more dynamic and descriptive of their services. Also, remember to include target keywords within the first paragraph of content and then disperse them throughout.