With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.

AI Influencers Redefining Digital Marketing + Key Takeaways for Your Brand

Studies have shown that pages with original images tend to outperform those relying solely on stock photos. But creating impactful visuals doesn’t require a full-scale creative studio. Simple tools and strategies can help you generate unique, optimized images for your content. Addressing search intent not only enhances user experience but also signals to Google that your page is the best answer for specific queries. Since Google’s primary goal is to deliver value to users, content that directly meets their needs naturally has a higher chance of ranking well. If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches.

There may be publications and websites that mention your SEO Anomaly brand or business without linking back to you. Reaching out to them and asking for a link back can significantly help you improve your backlink profile and improve Google rankings. Improving your content readability will help you engage visitors better and improve Google rankings. Divide your content into smaller paragraphs and bullet points to avoid huge blocks of text.

Simply put, you’ll need plenty of links to the page to rank it higher on Google. We prefer linking the most to our most important pages to boost them and make them appear in higher search results. It’s one of those things that come over time and is why many fail to rank better on Google.

• For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.
• Google uses the geolocation of the person performing the local search on their Google Maps app to show them businesses that are close to them.
• Here are 33 top SEO tools that will improve your ranking, categorized by free or paid (with freemium options).

Remember, it’s not just about the quantity of backlinks but also the quality. Focus on obtaining links from authoritative websites that are relevant to your industry or niche. Targeting long-tail words can bring in more qualified prospects who are looking for your services. Make sure that long-tail keywords are organically interwoven into website content, notably titles, headers, and the meta description. This increases your search rankings and user experience by offering relevant content that suits their demands. A well-organized link structure is essential for both user navigation and search engine optimization.

User Experience Ranking Factors

Choosing a category helps Google and potential customers easily understand what your business offers. The first step to optimizing your Google business profile is to make sure that it’s complete. Completing your profile involves simply filling out the important information customers want to know about your business. Our experienced SEO team can guide you through everything from keyword research and SEO strategy to redirects and site architecture.

On-page SEO

It is a free tool that identifies issues on your site and measures your site traffic and performance. With the free version of Link Explorer, you can research just 10 queries with 50 rows of data. For conducting a comprehensive research with unlimited queries, you need a Premium version starting at $99 a month. Offering a fast and effective solution for checking issues with both on page and technical SEO, this tool also provides useful recommendations on how to fix any problem it finds. From there, enter your URL, then tell Moz Pro how many pages you want it to crawl, which keywords you want to track, and any competitors you want to monitor. Combining DataPins with these additional steps turns your local business into a Map-Pack SEO powerhouse.