It can be hard to get across the essence of your video in just a title or description, even tags have a character limit. But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for. We looked at how Google determines the rankings in search result pages and the most important factors it considers. With that, we also explored how you can influence those factors to help your website rank higher when your customers are searching for businesses like yours. Since you now understand the factors that come into play, let’s look at some concrete actions you can take (even today) to improve your search rankings.
Optimize Content for Google SEO
Or add high-quality images to show off a location or product or other physical thing. A great way to find broken links is to look to your competitors. But for your content to get links BHS Links people need to actually see it. The more backlinks your site has, the higher you may be able to rank.
- There isn’t one single ranking factor that will make or break your SEO.
- A backlink is a link to your page that comes from another website.
- We also found that the #1 results has an average of 3.8x more backlinks than the results rankings #2-#10.
- The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking.
- They not only negatively impact your customer experience, but hinder your store’s standing and ranking with Google.
- Once you have identified keyword opportunities for featured snippets, you’ll have to optimize your content and on-page SEO to improve your chances of earning the placement.
Page Titles
Google Maps SEO is no longer optional—if you want local customers to find you quickly and easily, it’s a must. By optimizing your Google Business Profile, building strong local signals, and keeping your listing fresh, you can climb the local rankings and stay ahead of competitors. Once in the customization menu, add the address you’re interested in for tracking.
Happy visitors are more likely to stay on your site longer, look at more pages, and become customers—Google notices when people like a website and gives it better rankings. Be skeptical of all shortcuts to higher rankings, like paying for dofollow backlinks. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes. And each one is recommended by Google in its guidance on improving local rankings.
How to Improve Ad Rank with Bid
Further, your profile will provide you with insights into your audience that may help you uncover new opportunities and keywords to target. Not only do these increase your credibility and allow you to control the narrative around your business, but they are also thought to have a significant impact on rankings. The best way to get in on local searches is to create and optimize your Google Business Profile. Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site.
You can create a Google Business Profile listing right when you add your business to Google Maps. You are where you are, and you can neither move your business nor make users search for it from a certain spot. Let’s take a closer look at how the Vicinity update affected each local SEO ranking factor.